South Korean tobacco manufacturer KT&G has officially introduced its global flagship brand, ESSE, at duty-free outlets within Istanbul Airport. As one of the world's largest duty-free retail hubs, Istanbul Airport serves as a key international location for the company to reinforce its global brand footprint across European and Middle Eastern markets.
Source: Yahoo Finance, The Auto Channel, Vietnam Investment Review
Luxury beauty brand Lancôme has introduced a summer retail installation targeting international passengers at Istanbul Airport. The marketing activation centers on the brand's Les Ô de Lancôme fragrance line and includes interactive experiential spaces designed for seasonal travelers passing through the global hub.
Source: DFNI Magazine
Turkish luxury retail company Beymen has inaugurated its latest department store location in Istanbul. The company, which maintains a substantial domestic market share, operates no fewer than 36 department stores and independent single-brand luxury boutiques across its home city. The expansion marks a continuation of the brand's commercial strategy targeting premium consumer segments within metropolitan commercial districts.
Source Coverage: Read the retail analysis on superfuture.
